Blog – B2B

Business-to-business – the sale of goods and services to other companies – is digitalising more and more of its processes. Depending on the industry, the progress of digitalisation and automation varies greatly. While IT related industries have often already undergone extensive process optimization, other industries are less digitalised in comparison. Small and medium-sized companies in particular, where the volume of processes is lower, have so far been able to assert themselves in competition even with little e-commerce and digitalisation.
The potential offered by automated sales processes is therefore untapped. Faster processing, fewer individual case decisions and thus a relief of employees from routine tasks can improve customer satisfaction and at the same time free up capacities to deal more intensively with individual customer wishes.