Butterfly

We have been a reliable partner to Tamasu Butterfly Europa GmbH since 2019. Our common goal: to bring the brand Butterfly to life for customers in the online shop — efficiently, user-friendly and seamlessly.

To achieve this, we have not only optimised the shop, but also sustainably improved the internal processes at the company headquarters in Krefeld. From administration to distribution: various processes now interact smoothly.

Through targeted automation and the implementation of customised interfaces, we have been able to simplify and significantly speed up complex processes. Order processing in particular benefits from this: Once an order has been successfully completed, all relevant data is automatically transferred to the warehouse. Shipping can then be prepared and specific requirements such as country-specific invoices are automatically taken into account.

Stock levels are also integrated in real time into the online shop, which is based on Magento Open Source, so that customers always receive up-to-date information. We also provide the necessary data for the Lexware accounting software. All information can be conveniently downloaded as a CSV file. This enables a transparent process and simple further processing.

We implemented the redesign of the Magento shop with Hyvä Themes. Within a few months, we were able to create and publish the new and improved shop layout. As a result, there were extra points for performance: The online shop achieves top values in terms of speed and can also score with regards to SEO.

As in table tennis doubles, there are also areas in our cooperation with Tamasu Butterfly Europe that we divide up: While their team handles the internal processing of the online store contents, we ensure that everything is running smoothly from a technical perspective. Thanks to widgets specially adapted to the needs of Tamasu Butterfly Europe, the Tamasu Butterfly Europe team is able to easily change the content of the homepage and all CMS pages even without programming skills. Images with overlying text and button links can be configured and displayed in different arrangements, optimized for desktop and mobile use. These widgets reduce the time needed to adapt the store’s homepage to the latest promotions.

For many players, choosing the perfect table tennis racket is not a pure money decision, but an expression of their individual playing style. But how do you find the racket that exactly matches your expectations?

Together with Butterfly, we have developed a solution that revolutionises the selection process: the Butterfly Racket Configurator. It makes the search for your own table tennis bat child's play. Users can configure their racket intuitively, quickly and precisely using sophisticated filters for material, handle shape or sponge thickness. A real paradise for ambitious professionals and amateur players alike.

The highlight: the technical architecture of the configurator is modular and flexible. This means that the solution can be used not only for table tennis bats, but also for customisable clothing, accessories or other product categories — perfectly prepared for future expansions.