Our client
Highlite
The Dutch specialist for light and sound technology has been our customer since the end of 2019 with a Magento shop for customers in the B2B sector. Highlite has succeeded in growing from a 2-person company to one of the leading European suppliers of show equipment. In order to continue its success, the company digitalizes its processes and focuses on an comprehensive online store.
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Worldwide distributor in B2B
Highlite was founded in the 1990s and has been based ever since in Kerkrade in the Netherlands, only 12 km from Aachen. What began with a container full of show equipment is now a company with more than 150 employees. Across national borders Highlite is a regional customer for us with whom we communicate in German, English or Dutch.
The specialist in the field of lighting and sound technology operates a Magento store in six different languages and delivers to over 70 countries worldwide. Highlite is especially active in the B2B sector and provides retailers with a protected platform for the purchase of show equipment. It is important to Highlite to meet the quality requirements of its customers and to offer products at a fair price. In addition, the focus is on customer service. The customers should always be optimally advised, find comprehensive product information and be able to contact Highlite without any problems if required.
A Unique Cooperation
The Magento store had previously been managed by agencies until Highlite decided to hire a freelancer. Due to the success of the store, the requirements grew and it was clear that this would soon no longer be enough. So at the end of 2019, the choice fell on us for the further expansion of the Magento 2 based store. Due to the existing technological understanding of the Highlite team, the communication takes place on a high technical level. In addition to the implementation of specific requirements, we act as advisors. We show potentials which can be exploited by using Magento as a platform and therefore optimize internal processes. Highlite is characterized by an innovative team that is willing to try out new things and therefore allows itself and us as an agency to constantly gain knowledge and experience.
The PageBuilder from Magezon, which was already used before the relaunch, plays a central role in the content maintenance of the Magento shop. For this reason, it was important to Highlite to be able to continue using it after the migration to Hyvä Themes. To make this possible, we made sure that the Magezon PageBuilder was compatible with Hyvä Themes. In addition, we optimised the PageBuilder on the basis of Highlite’s requirements so that functions can be used effectively in the future and stylings are already adapted to the new frontend.
Focus on Performance
One reason for Highlite to find a new technical partner was the enormous loading times that made shopping in the Magento shop difficult. Accordingly one of our first tasks was to solve this problem. In addition to improving performance the goal was to create a modern frontend with a reliable foundation. Based on Hyvä Themes we started the development of the Magento frontend. In addition to the new frontend existing code was evaluated, optimised and superfluous functions were removed. With the relaunch the performance could be optimised and also the Lighthouse Score could be improved. In addition the optimal basis was created for us as a Magento agency to be able to maintain the Magento shop reliably and efficiently in the future. Security risks due to outdated modules were eliminated and the shop’s functions were adapted to Highlite’s requirements.
Another area of the migration project involves optimising Highlite’s on-page search function, as the product range is extensive. The search enables the quickest way to the product. With the aim of offering customers the best possible search experience, we have integrated the search of the provider Klevu.
Our projects with Highlite
2021
- Integration of the Klevu search: For an optimised search function, we have integrated the module from Klevu in the Magento shop.
- Magezone Pagebuilder optimisation: In accordance with Highlite’s requirements, we have ensured the Pagebuilder’s compatibility with Hyvä Themes and added additionally required stylings and removed unneeded functions for better usability.
2020
- Redesign of the Magento shop with Hyvä Themes: In an iterative process, we developed and implemented the new design of the Magento shop together with Highlite.
- Improved usability: To optimise the user experience in the Magento shop, we made structural adjustments.
- Quick-Order: A module integrated by us, which enables customers to order easily and quickly.
2019
- Start of cooperation: After Highlite has already worked with other agencies on the Magento shop, we took over the technical maintenance at the end of the year.
Outlook
Extension of the filter navigation
We expand and adapt the filter options on the basis of customer-specific requirements.
Improvement of the RMA process
For increased efficiency, returns will run directly via Magento in the future.
Dealer and rental search
In order for customers to see relevant information at a glance, an overview of dealers and rentals is provided on the basis of location and availability.
Which goals do you want to achieve with your business?
Let’s discuss the opportunities e-commerce holds for you
and how we can help you to benefit from them.
Christian Philipp
CEO & Project Management