Since the end of 2019 we can count the Dutch specialist for lighting and sound with focus on B2B as one of our customers. Starting with only 2 people Highlite has made its way up to be one of the leading supplier for show-equipment in Europe. In order to further increase their growth the company digitalizes their processes and swears on an extensive Online-Shop.
One reason for Highlite to find a new technical partner was the enormous loading times, which made shopping in Magento difficult. Therefore, one of our first tasks was to solve this problem. In addition to improving performance, the goal was to create a modern frontend with a reliable base. Based on Hyvä Themes, we started the development of the Magento frontend for Highlite. In addition to the new frontend, the existing code has been evaluated, optimized and unnecessary functions have been removed. Success soon followed: With the relaunch, the performance significantly increased. At the same time, an optimal basis was created for maintaining the Magento shop as an agency reliably and efficiently in the future. Security risks caused by outdated modules have been resolved and the shop’s functions are adapted to the requirements of Highlite.
Another part of the migration project was the optimization of the internal search function of Highlite, due to the necessity caused by the wide range of products. The goal was to guide customers as quickly as possible to the desired product, for which we integrated the search solution from Klevu.
Previously Highlite had hired agencies for the Magento store but later decided to work with a freelancer. When the shop became successful, the requirements increased and Highlite decided to upgrade the shop to Magento 2 in 2019. We were selected to realize the expansion and to act in an advisory capacity. We also optimize internal processes and identify potentials.
A page builder was already used to maintain the contents of the online shop before the relaunch. We ensured that the Page Builder can be used even after moving to Hyvä Themes and optimize it according to the requirements of Highlite. In addition to Hyvä Themes, the Hyvä Checkout is now integrated into Highlite’s online shop and ensures a smooth and quick ordering process. In particular, the address search integrated by us for all saved addresses makes it easier for B2B customers to submit their order.
The company Highlite distributes several brands, and for one of them, Wentex, we have created a separate brand shop. There, we built in cooperation with Roomle, a 3D product configurator, with the help of which customers can modularly plan and order individual elements or entire exhibition stands.
But that's not all! Over the years, we have continuously expanded and improved the shop of Highlite.
