Although every B2B online shop has individual requirements, there is one thing in common in many B2B projects: complex price structures for products that depend on several components and differ at the customer or customer group level. We have also implemented such a complex pricing system in the Magento shop for LINEAR. Prices are calculated based on customer information and options selected by customers. In addition, a product finder in the shop ensures that customers are supported in selecting the different software options. Based on individual needs, the appropriate products are suggested. Through the connection to KeyCloak, LINEAR offers its customers a Single Sign-On (SSO) service: For this purpose, we have implemented the function in Magento, which allows the login data from other platforms of the company to log in to the online shop. This allows customers to use all liNear services with a single password.

After the first successful launch in December 2020, we completed another online shop for LINEAR in the summer of 2021, which is aimed at smaller business customers and enables the purchase of licenses for more compact software packages. We have also realized this shop with a frontend based on Hyvä Themes. Important for the product presentation in this project was the tabular representation of the functions contained in the different editions of each software package, which also remains clear on mobile devices. In order to make it easier for the LINEAR team to manage content related to products that require explanation, we have stored various content types in the Magento backend. In this way, the team can independently fill in the shop's FAQ or make the range of functions of the products understandable by integrating a large number of explanatory videos on the product pages.