Sales Digitisation for Software and Hardware

Unleash potential with customised solutions

Spätschicht für Vertriebsmitarbeiter

Digital sales for hardware and software: complex, volatile, under pressure

The information technology and data processing equipment industries are among the most innovative. This poses particular challenges for the digitalisation of sales:

  • Volatile product portfolios: Short product cycles and technological leaps require flexibility and speed.
  • Complex pricing structures: Customer-specific prices, tiered pricing and dynamic discounts – all digitally feasible, but only with the right architecture.
  • Pressure to be efficient: Retailers in particular are under cost pressure. Manual processes are a competitive disadvantage.
  • Niche strategies: Many companies differentiate themselves through specialisation. Sales must reflect this uniqueness in every channel.

If you want to keep up, you need well-thought-out processes and a digitalisation strategy that fits your company to save yourself from working night shifts.

Digital sales systems as individual as your business model

We develop scalable sales solutions for companies in the software and hardware industry, using established e-commerce platforms. From PIM connection and individual pricing logic to the integration of product data brokers: company-specific requirements are no problem.

Ein Smiley in leuchtendem GrünTechnical ArchitectureBased on established open source software: expandable, high-performance and future-proof.
Nach rechts zeigender Pfeil in leuchtenden GrünSmart System IntegrationsERP, CRM, PIM, Icecat, etc: We create seamless connections.
Preisschild im leuchtendem GrünIndividual Price Logic & CalculationsAutomatically display complex discount models, tiered prices and customer groups.
Icon eines Tachometers im leuchtendem GrünHyvä Frontend for UX & PerformanceFast loading times, intuitive use – optimised for your professional customers.
Our customers in the hardware and software industry
Collage of frontend images

Complex pricing structures? Easily solved.

Whether at the customer or customer group level: in LINEAR's B2B shop, everyone receives the appropriate prices based on multiple components.

Collage aus verschiedenen Screenshots aus dem Webshop von regio iT. Schräge Anordnung von links unten nach rechts oben. Weißer Hintergrund.

Special requirements? No problem!

We have developed a forward-looking B2B sales solution for regio iT that is tailored to the specific requirements of municipal IT service providers.

Collage aus verschiedenen Screenshots aus dem Webshop von Cherry. Schräge Anordnung von links unten nach rechts oben. Weißer Hintergrund.

D2C in the online shop

Technical excellence for a smooth user experience: Working closely with Cherry, we created an online shop that matches the high quality of their products.

E-commerce as a growth driver in B2B

More and more companies are shifting their sales channels to the digital space – with success, as recent studies show. According to ECC Cologne, sales in B2B online retail in Germany grew by 6.3% in 2024.

One third of sales via online shop
Three-way split of preferred sales channels
Digital sales only for small order amounts? Not anymore!
B2B
Hard- & Software
avanta
Magento 2

regio iT: Always up to date with product data broker Icecat

Screenshot der Shop-Startseite von regio iT

Kristian Forster, Head of D2C Global @ CHERRY

Bild von unserem Team am Tisch.

What are the benefits of digitising your sales?

Start our ROI calculator now and discover your potential. Based on a few inputs, you will receive an initial estimate of your return on investment. The result will be manually checked by us and then sent to you by email.

Would you prefer to carry out the detailed calculation right away? Let's go through your specific case in a direct conversation.

And if the form does not load, you can find the direct link here.